Background

The Fast 800 is the umbrella term for a healthy lifestyle based on scientific evidence, encompassing diet, movement and mindfulness.

The FAST800 programmes, products and resources are developed alongside Dr Michael Mosley and based on years of experience with fasting, the 5:2™, high intensity interval training (HIIT) and the Mediterranean diet.

The goal of The Fast 800™ and our programme is to empower users with the tools and knowledge to live a healthy lifestyle long-term. As a result, there are three flexible dietary approaches that can be followed and are designed to suit user's goals and circumstances; users can switch easily between each approach as user's needs change.

Launching initially as a 12-week online program, The Fast 800™ struggled with an outdated WordPress site, resulting in a poor user experience. The challenge was to seamlessly integrate diverse elements while transitioning to a more user-friendly platform, demanding a meticulous redesign to overcome limitations and enhance overall user satisfaction.

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Solution

To address these challenges, we implemented the Curve Way process, combining Design Thinking for user-centric Product Design and Agile Development for swift Product Development. Engaging users during the Design Thinking phase enabled us to identify needs, prototype concepts, and seamlessly integrate them into our swift Minimum Viable Product (MVP). This not only facilitated the transition from the outdated WordPress site but also resulted in a Fast 800 app and website delivering enhanced functionality, content management, and detailed user tracking across devices.

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